Portland Clothing

 

Project type                          Date

Branding (concept)                     2025

 

About

Concept for a rebrand of Portland Clothing, a clothing store within student's union of the University of Nottingham, including logo design, colour palette and rudimentary merchandise designs. 

 

University of Nottingham has a long history of competing in a 'varsity' series, which serves as a major event in the student calendar, and has a large influence on the imagery you see located around the university grounds. 

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With this in mind, when tasked to create a new brand identity for Portland Clothing, 'varsity' was the natural influence. Ultimately, I created a logo based upon patches on a varsity jacket, whilst resembling a clothing hanger. The hook on the top of the logo was then taken to create a pattern to be used across the brand identity, with preliminary merchandise designs then being created by harnessing these two elements.